Europe salesman / saleswoman

With this additional qualification you can improve your chances on the job market by a substantial one, just like the career advancement chances. The newly acquired special knowledge about international business processes opens up new fields of activity and at the same time saves a lot of time, because the qualification is already completed during the training.

The following areas must be covered in the course of the AQ:

  • Communication and correspondence in English with KMK certificate or BEC certificate (min. level B1)
  • Communication and correspondence in a second foreign language, e.g. Spanish, Russian, Dutch or French with e.g. DELE certificate (min. level A1)
  • European Computer Driving Licence with ECDL Certificate of Competence
  • International business processes with IHK certificate and contents of learning fields 1 and 2
  • Internship abroad, minimum duration 3 weeks

The following topics are included in the learning fields:

Learning field 1: Positioning a product on a foreign market

  • Fundamentals of foreign trade
  • Development and importance of international marketing
  • International Market Research
  • Goals and strategies of international marketing
  • Marketing mix and controlling in international marketing

Learning field 2: Initiating, processing and evaluating foreign orders

  • business initiation
  • International sales contract law
  • terms of delivery
  • terms of payment
  • foreign trade calculation
  • Documentation of consignments of goods
  • foreign trade law
  • customs
  • foreign payment transactions


The training period for the additional qualification is set at two years and begins at the beginning of the school year. It runs parallel to normal training.

High-performance trainees are preferred to take part in this further qualification.

Vocational school lessons take place at the BBS Haarentor. In the 1st year of training one has two days of school per week. In the 2nd and 3rd year of training only once a week.

Both the vocational school lessons and the lessons for the additional qualification take place in the BBS Haarentor.